Inspiring bold growth through innovative branding, customer experience, and AI-driven strategy.
Our approach
We empower venture capital firms and their portfolio companies by providing a clear pathway to growth. Our process begins with a growth potential analysis, uncovering opportunities and addressing gaps in branding and customer experience.
Using the insights from this analysis, we craft a tailored roadmap to action that aligns with business goals and ensures measurable outcomes.
With AI-driven insights and strategic expertise, we help venture-backed companies scale efficiently, thrive in competitive markets, and deliver sustainable ROI, whether for new investments, mergers, or scaling existing assets.
ANALYSIS
The Rockfish sprint
Analysis uncovering key opportunities in branding, CX, communication and strategy, delivering actionable insights for immediate impact.
Duration: 1-2 weeks
Team: Two dedicated creatives
Deliverables
Executive summary: High-level insights and key recommendations for decision-makers.
Concise report: An analysis with prioritized opportunities across branding, CX, and strategy.
Review session: A collaborative discussion of findings and actionable next steps.
What’s included
Brand analysis: Assess positioning, identity, messaging, and reputation.
CX analysis: Map customer journeys, review omnichannel consistency, and audit UX.
Strategic assessment: Evaluate brand-CX alignment, ROI metrics, and provide 3-5 actionable recommendations.
Why choose this?
High-impact insights delivered in just one week.
Actionable priorities to address immediate challenges.
ROADMAP TO ACTION
The Gator sprint
A tailored roadmap transforming insights into action, aligning branding, CX, marketing communications and strategy for measurable and sustainable growth.
Duration: 2-3 weeks
Team: Two dedicated creatives
Deliverables
Executive strategy summary: A clear vision for leadership teams.
Growth blueprint: A detailed plan with timelines, actionable steps, and KPIs.
Workshop: A collaborative session to refine the roadmap and align on next steps.
What’s included
Brand growth plan: Refine positioning, strengthen identity, and expand market presence.
CX Optimization plan: Address pain points, enhance touchpoints, and implement personalization strategies.
Strategic roadmap: Develop actionable scenarios, timelines, and feedback loops to track and iterate.
Why choose this?
Builds on The Impact Sprint insights for deeper, sustained results.
Comprehensive, actionable plans to achieve business goals.
Our branding & CX services
Brand & CX audit
We evaluate your brand’s positioning, identity, and messaging, ensuring consistency and alignment with business goals. On the CX side, we map customer journeys, analyze touchpoints, and identify pain points to uncover improvement opportunities.
This audit provides strategic insights and actionable recommendations to set the foundation for growth.
Branding strategy
We refine your brand’s positioning and messaging to resonate with your audience and stand out in the market.
Our strategic roadmap aligns your identity with business goals, ensuring a cohesive experience across platforms and preparing your brand for the future.
CX optimization and re-design
We enhance your customer experience by addressing usability issues, refining digital touchpoints, and improving service channels.
Powered by AI, our recommendations create seamless, engaging interactions that meet customer needs and align with your brand values.
Ongoing growth development
Our ongoing support keeps your brand and CX ahead of the curve. We track metrics, analyze trends, and implement improvements, ensuring your brand remains relevant and effective.
Ideal for sustained growth and long-term success.
Why work with us?
Maximized ROI
Boost acquisition by 10-50%, retention by 5-10%, and operational efficiency by 10-30%.
Scalable growth
Drive 15-25% faster revenue growth with AI-powered strategies.
Tailored solutions
Custom plans for your unique portfolio needs.
The team
Lauri Tolin
CREATIVE
He started his career in sales, marketing, and communications in the late 90s. Transitioning from offline to the digital realm, he spent the first 8 years as an entrepreneur, innovating better communication methods for B2B and B2C customers.
As an entrepreneur, he mastered the art of inspiring people to recognize opportunities in their daily lives, often identifying this as the most significant factor for success. He consistently discovers inventive and effective strategies to achieve better results for his clients.
Tatu Ritanen
CREATIVE
Over 25 years of experience designing customer experience, product & UI & UX design, branding, and overall creating digital concepts and products for all kinds of industries.
He helps his clients to develop digital products, improve customer experience, and upgrade their brand to thrive. Clients range from promising startups to large corporations.
He leverages generative AI to make smarter design decisions, creating impactful products that stay relevant and adaptable to new technologies
Pasi Hiltunen
ADVISOR
A seasoned business leader with nearly 8 years as a CEO, driving profitable growth and leading transformative change.
Over 30 years of experience across technology, sales, marketing, and business strategy—blending visionary leadership with hands-on execution. Skilled in aligning branding, customer experience (CX), and technology to strategic goals, also in AI-driven digital transformation.
Proven expertise spans start-ups, family businesses, and listed corporations. Inspires teams, simplifies complexity, and delivers measurable results.